Your Archetypes Guide: The Magician Brand + Examples Once you remove the noise and persuasive pressure for you to buy all the programs and services, marketing and growing your business is all about creating connections with people. You want to create a bond so tight your customers willingly throw their hard earned cash to buy …
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Your Personal Guide To The 12 Brand Archetypes Why do some brands connect with their customers on a deeper level, while others fizzle flatter than your day-old ginger ale? Most experts will argue that your business is failing because your brand story isn’t connecting with your people. Or maybe because the products or services your …
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70 Inspirational Personal Branding Quotes You’ll Love Things in life that are worth doing well, are worth doing right. Every person who starts their own business wants a strong personal brand. Why? Because a strong brand is a profitable personal brand. And when you’re able to generate an insane amount of profit from your business, …
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The Battle of Branding vs Marketing vs Advertising: What You Need To Know You didn’t start your business because words like “marketing strategies,” “advertising campaign,” or “brand equity” makes you feel all warm and fuzzy inside. Not like a warm cup of hazelnut hot chocolate in the middle of winter when you know you don’t …
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Stand Out, Speak Up: How to Describe Your Brand For Maximum Impact Do you know what makes your brand as unique as a fingerprint? It’s not just about your catchy brand colors or any clever taglines you can create. A strong brand identity comes from knowing how to articulate who you are, what you offer, …
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